corporate image

noun

the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.

Examples from the web for corporate image

In addition, this position will play a role in shaping the marketing of our corporate image.
Finally, there's the simple matter of corporate image.
If a clean corporate image boosted sales in the developed markets, it might be worth paying the price of finding a new factory.
Other firms prefer to hire workers right out of college, with the intention of molding them to their corporate image.
The company supports remote access for the employee by supplying a managed corporate image authorized to connect to its network.
Effective implementation will foster employee pride and elevate the corporate image.
There are still substantial benefits in corporate image and employee morale.
More recently, utilities have developed programs to offer customers product choices and to improve their corporate image.
In addition, investments in pollution prevention may increase revenue by improving product or corporate image.
For example, it's not enough to tell staff they need to portray a positive corporate image when communicating with customers.

British Dictionary definitions for corporate image

noun

the way an organization is presented to or perceived by its members and the public

Contemporary definitions for corporate image

noun

the general way a corporation is perceived by customers, employees, industry, media, and the public

Examples

They created a new corporate image advertising campaign.